THE ORANGE TRAIL
A custom-created mobile experience with a never before attempted user journey starring the phone’s shake functionality.
The experience is a sixteen-film rich video travelogue of a young couple and a pair of specially created digital dice that can be rolled on shaking the phone. One die displays actions, the other displays locations. Viewers get to control which moments of the story would be revealed to them just by shaking their phone and rolling the dice.
BEHIND THE SCENES
I got to script the 16 films and supervise their creation, right from the 4-day-long shoot to the post-production. I worked on the UI flow of the website and supervised its creation, along with the integration of the videos to create the interactive microsite. This deeply educative experience opened my eyes to the efficacy of production overseas. It also thought me much about website creation and testing. You can watch all 16 films here http://www.thebravenewworld.com/work/mastandharbour/