When clients don't buy your ideas, do them anyway.
Sometimes you believe in something so much that you go out and do it anyway. Two days before Mother's Day, I was convinced this had to be done. 24 hours and hundreds of phone calls later while sitting at a police station, a producer had offered his studio free of charge, a cinematographer friend brought the lights and the camera, and over 9 people and their pets were on the call sheet, ready for action. On a budget of less than Rs.10,000 and a whole lot of good intentions from every single animal lover involved, this pet project and labour of love made it just in time for mother's day. It isn't perfectly produced, but it makes its point perfectly well.